Cheryl Rich Heisler is the president and founder of LAWTERNATIVES, Ms. Heisler graduated from the University of Illinois College of Communications in 1980 with Highest Honors and received her J.D. from Northwestern University School of Law in 1983. She practiced corporate law for three years with the law firm of Katten Muchin Zavis in Chicago before leaving the practice of law to pursue a career in brand management with Kraft, Inc. There she contributed to the marketing efforts of such well-known brands as Parkay™ Margarine and Kraft Real Mayonnaise™.

Since forming LAWTERNATIVES in 1988, Ms. Heisler has consulted with individual clients at all stages of their careers and has lectured to both legal and non-legal audiences on such topics as Recycling Your Career, Career Changes and Choices and Creativity Beyond the Law. Ms. Heisler has been quoted in numerous business, legal and popular publications, including The Wall Street Journal, The Chicago Tribune, Crain’s Chicago Business, U.S. News & World Report, The National Law Journal, Chicago Lawyer, Working Woman, Glamour and Cosmopolitan.

A professional speaker, Ms. Heisler is often interviewed on radio and TV as a career expert. Her radio features, “Making It Work For Your Career,” and “WorkingWise,” aired regularly on WBBM-AM Newsradio 780 in Chicago.

Currently she consults and lectures at law schools across the country on “Exploring Alternative Careers” and related topics.